Marketing
Positioning, messaging, launch planning, content angles, funnel diagnosis and customer-focused growth strategy.
Capabilities
What I’m good at.
I connect the creative side of brand with the operational side of product. The output is practical: clearer positioning, better offers, faster development cycles and fewer expensive guesses.
R&D
Turning raw ideas, customer pain points and category gaps into testable concepts, prototypes and product requirements.
Innovation
Spotting where markets are moving and creating practical new bets without losing commercial discipline.
Product Development
Managing the path from concept to spec, supplier conversation, sample, refinement, launch readiness and improvement.
Sourcing
Supplier discovery, factory communication, quote comparison, sample review and execution across global supply chains.
Brand Building
Voice, visuals, offer architecture, customer psychology and a story that can compound over time.
Leadership
Setting the pace, raising standards, simplifying decisions, aligning teams and keeping outcomes in view.
Business Analysis
Reading the numbers, finding bottlenecks, mapping opportunities and translating data into action.
Key products
Product work with commercial weight.
Selected examples across product strategy, customer-led development, sourcing, positioning and launch execution.
Force USA G20
All-in-one strength system
Complex product positioning, category education and launch strategy for a high-ticket product with serious buyer consideration.
Revel Saunas
Wellness product brand
Premium wellness product work across offer clarity, product presentation, customer experience and market positioning.
Launch metrics
Launches that moved.
The work is built around commercial traction — not just strategy decks or nice-looking ideas.
8 figuresBuilt a brand that hit 8 figures in the first 3 months after launch.
$1M+Built multiple products, launch strategies and pre-launch systems that generated more than $1M in sales.
History
The through-line.
My background sits at the intersection of wellness products, direct response marketing, product-led growth, manufacturing and brand strategy.
Foundation
Commercial curiosity
Studying why customers buy, how offers are framed, what makes a brand feel trusted, and where operations support or kill growth.
Operator years
Product + wellness execution
Working close to real products, customer feedback, specifications, launches and business constraints.
Global exposure
Sourcing and manufacturing
Supplier conversations, samples, product trade-offs, cost decisions and the translation layer between idea, factory and market.
Operating system
How I think.
The goal is not to make things look busy. The goal is to make the right thing obvious — then execute it with speed.
Pattern → Priority → Product → Proof
- Pattern recognition: listen for repeated customer friction, buying triggers and market shifts.
- Priority setting: separate what is interesting from what is commercially useful.
- Product translation: convert ideas into specs, offers, launches and operating tasks.
- Proof loops: use feedback, numbers and market response to sharpen the next move.
Built for speed and standards
- Fast enough to launch.
- Detailed enough to survive operations.
- Clear enough for teams to execute.
- Commercial enough to matter.
Leadership + communication
Direction, standards and communication.
Leadership is about making the work clearer, raising the bar and helping people move faster with fewer wasted decisions.
Work together
Want to work together?
I work 1:1 with founders and business leadership teams through advisory, mentorship and practical operating support across brand, product, sourcing and growth.
Best fit
Founders and leadership teams.
If you have a product, a category, a customer problem or a growth bottleneck — I can help turn scattered ideas into a focused commercial plan.
01
Advisory
Commercial thinking across positioning, product, launch, channel strategy, sourcing trade-offs and the decisions that matter most.
02
Mentorship
Direct 1:1 support for founders, operators and emerging leaders who want sharper judgement, clearer priorities and better execution standards.
03
Execution support
From product specs and supplier conversations to brand messaging and growth experiments, the work becomes clear enough to execute.
How I work with businesses.
- 1:1 founder advisory for strategy, prioritisation, product direction and growth decisions.
- Leadership team sessions to align the product, brand, marketing and commercial plan.
- Product and launch mentorship for teams building new offers, categories or pre-launch demand.
- Practical operating support that turns ideas into tasks, standards, timelines and accountability.
Apply / lead form
Answer a few questions.
If there is a clear fit, I’ll come back with the most useful next step — advisory, mentorship, a product/launch audit or a deeper strategy session.